The pace of technological advancements isn’t just astounding, it’s downright mind-boggling. New AI tools, apps, and CRM systems flood the marketplace every week, but sellers aren’t eager to try them. Instead, salespeople have hunkered down and eschewed emerging technologies thanks to a whopping case of technology fatigue. The phenomenon makes sense: When you’re constantly inundated with new tools, it seems pointless to master anything. Why invest in learning an app that might be obsolete in a year? But that’s the emotional response rather than the logical one. After all, technology can be extremely helpful during the sales process. Salesforce’s research shows that high-performing sales teams are almost five times more likely to use AI than underperforming teams. GrowthPlay’s Tracey Wik shares her insights. Click here to read the full blog post.
How to Help Your Sales Team Overcome Technology Fatigue
SalesRehab - 30/09/2019 - 0 comments