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How to Help Your Sales Team Overcome Technology Fatigue

SalesRehab - 30/09/2019 - 0 comments

The pace of technological advancements isn’t just astounding, it’s downright mind-boggling. New AI tools, apps, and CRM systems flood the marketplace every week, but sellers aren’t eager to try them. Instead, salespeople have hunkered down and eschewed emerging technologies thanks to a whopping case of technology fatigue. The phenomenon makes sense: When you’re constantly inundated with new tools, it seems pointless to master anything. Why invest in learning an app that might be obsolete in a year? But that’s the emotional response rather than the logical one. After all, technology can be extremely helpful during the sales process. Salesforce’s research shows that high-performing sales teams are almost five times more likely to use AI than underperforming teams.  GrowthPlay’s Tracey Wik shares her insights. Click here to read the full blog post.

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